CastleVille

A defunct social network game made that combined a number of elements from the company's other "Ville" range of games. Set in a medieval world, the game allows players to build their land up with castle elements, and craft armor, art and trade items. On launch, it had received a million "likes" on Facebook. By the end of its first month, it had become the fifth most popular game on Facebook, with 26.5 million players. The game was a freemium game, meaning there is no cost to play, but players have the option of purchasing premium content.

The objective is to explore the unknown land around the starting territory and expand the player's empire into it. The character's avatar can be customized, and the world features peasants, pirates, princesses and Vikings. A new reputation system encourages players to be social within the game in order to unlock new items and actions such as trading.

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